Facebook defines themes and trends for 2021
Facebook examined anonymous data on topics important to people on Facebook and Instagram in order to understand user trends. They found a variety of ideas that suggest the most important topics and trends will be for 2021.
Four trending topics and categories of trends
Facebook has divided their ideas into four broad categories.
Education and action
Education and action
Through education and action, Facebook is marking a trend on social media where user interest in learning about the state of society and politics at the local level, in the United States and around the world, has progressed from awareness to active learning and then to action.
Facebook has used the Black Lives Matter movement as an example of how Facebook and Instagram users teach and take action.
Facebook also noted an interesting trend in Australia with books. Users are increasingly interested in stories about authors and books. Literature-related activities included joining online book clubs to connect with people who share an interest in books.
Facebook data shows that discussions around authors, literature, and history have skyrocketed and will remain trending in 2021.
Lifestyle Trends 2021
Lifestyle trends in the past tended to revolve around travel, food and drink, entertainment, and fashion. Topics and Trends 2019 highlighted trends outside the home:
Green products and sustainability reflect a new environmental awareness in beauty, fashion and travel. Nutritional topics also began to emerge outside of the kitchen debate as people re-interested in the health and wellness benefits of certain ingredients. And now we are seeing the decentralization of traditional models in things like exercise, shopping, and even screen time.
The 2021 Topics and Trends report shows that lifestyle themes and trends in the UK, Canada and the US revolve around the home, reflecting the reality of living in a pandemic. Popular topics include gardening, everyday culture trends inspired by the reality of work at home, and DIY home renovations.
A Facebook report highlights trends in horticulture:
New to even kitchen gardening, many are turning to how-to textbooks and online resources for their first season on earth; For example, the number of requests how to grow an avocado from mid-April 2019 to 2020 increased 100 times.
In backyards and balconies, people set up raised gardening beds and garden furniture27. The room is just as busy as workers move from improvising the workplace to creating ergonomic home offices and fencing exercise areas. As people increasingly work and relax in their own space, they will increasingly ask for their home .
Facebook highlighted the growing role of technology around the world to facilitate online shopping in places where online shopping has not yet gained widespread acceptance in other countries.
From India to Australia and Mexico. India and Mexico have had problems with online shopping due to internet connectivity and preference for cash purchases. Australia had problems with shipping difficulties among such a large population.
In India, e-commerce, home entertainment, work and education are increasingly moving online. In Australia, there is a trend towards what Facebook calls a hybrid version of online shopping. This reflects a combination of online shopping with delivery and online shopping with in-store pickup.
Mexico is transforming Neo Banking, which is a form of non-cash payments through banks that have no physical presence for banks. This allows an increasing number of Mexican consumers to enjoy the benefits of cashless payments.