A genealogical business is not for everyone, especially if you are hoping for a lucrative source of income. Only a very tiny percentage of us actually do genealogy all the time, said Barbara J. Ball, CG (Certified Genealogist) Copestone Resources LLC. Starting this business is relatively easy. You don’t need an official certification to call yourself a genealogist. It helps if you already have some of the attributes. You need to be successful in this area.
The demand for these services is growing, especially now that people have been forced to take refuge at home during the COVID-19 pandemic. Other factors contributing to Americans’ interest in genealogy are the availability of DNA testing kits. The websites where you can access all kinds of family history. Author and professional genealogist Pam Anderson has identified skills as key attributes of successful genealogists and business owners:
- Effective communicator
- Customer oriented
Starting a genealogical business
Depending on your level of experience, you may want to gain additional knowledge before embarking on a career in genealogy. The National Genealogical Society offers American genealogical research in the form of an online course designed by certified genealogists. The course is self-contained.
Boston University offers an online certificate of professional education in genealogy research. These activities are only available at certain times. The genealogists we spoke with also recommended the ProGen Study Program, based on the Professional Genealogy textbook. This program covers both the practice of genealogy and the practical aspects of running a genealogy business.
Make up your mission
Describe what you will do for people in a few interesting words. This can be the beacon of your business. This will help you focus on the problem you want to solve without determining how you will solve it.
Here are some examples to consider:
- Help people of Panamanian descent to learn more about their ancestors.
- Rediscover the past for people who want to understand their history.
- Solve historical riddles for people caught in a genealogical dead end.
Define your income model
How will you make money? There are many different ways to generate income. Choosing one model that works best for your genealogy business will help you focus your efforts. Three models service charge, manufacturing, and subscription are most likely to help you succeed in your genealogy business.
The production model is very simple. You do something, and someone pays you for it. Imagine a car manufacturer, jewelry designer or a farmer. Genealogical research itself is not a product, but you can turn it into a product. You can set a standard price for a 20-page family history. For a family tree of at least five generations.
Subscriptions are becoming an increasingly popular model with the advent of automatic billing renewals. A fitness room is a business that operates primarily on a subscription model. The basic idea is that you pay to access a service, whether you use the service or not. The consumer benefit is convenience. He is there when they need it.
Ancestry.com has proven that the subscription model attracts people with an interest in genealogy. But a subscription to Ancestry.com gives customers access only to their resources. The customer has yet to do research. Prospects may want to pay monthly to access your experience. If they have curiosity but no time.
You have already thought deeply about the problem you want to solve for your customers. Now it’s time to think about the buyers themselves.
Client image creation
Customer characters are a key tool used by the most successful marketers. Companies like Nike create detailed customer or customer portraits of the people most likely to buy athletic shoes and apparel. When Nike designs products, plans advertising campaigns, or writes social media posts, it does so with those personalities in mind. Creating characters for your business will maximize your marketing efforts.